Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why use Social Media?

1. 79% of people who use the internet are more likely to recommend a service, brand or product after encountering it on Twitter.

2. 93% of internet users expect companies to have a social media presence.

3. 15 million UK residents are active on Facebook every day.

Benefits of Social Media

1. Grow your client and customer base.
2. Create a massive fan base to spread the word about your brand.
3. Generate sales and interest in your services and products.
4. Promote your buisness to an audience of millions.
5. The ability to engage with your customers and get direct feedback.

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